Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Thursday, May 16, 2013

balloon wall - great techniques

We were approached by Brands Exclusive to create a fun way to give out prizes at the Outdoor cinema at Centennial Park.  It was outdoors so had to be weatherproof, and something that could be constructed and removed quickly.  Only 1 hour bump in.
So we started with the 2 pack balloon wall.  A great design that I learnt at World Balloon Convention last year.  We constructed it in panels then trucked it to the site.  The first time we did it was so windy, so this created a few challenges.  All good though. Ian and Amy are modelling the wall beautifully........

Wendy is constructing the prize wall.  Each balloon had a prize in it and had to be individually tied to the net. Very time consuming, but you can see that the final effect looks super.  The prize wall net was mounted onto  the 2 pack balloon wall.  There was 600 prizes so a net on each side of the wall.
As the guests arrived at the 'theatre' they could choose a prize.  They used the "magic wand" to pop the balloon and they got the prize inside, and there were some awesome prizes.
Brands Exclusive were very pleased with the unique design.  It generated lots of interest, and was a real talking point among the movie goers.  Mission accomplished.

Thursday, February 2, 2012

Promoting Your Brand - with balloons!!

The inaugural Big Bash League in Australia and each team was focussed on building their brand...as well as trying to win a few games. We were contacted by the Sydney Sixers, and we came up with the following ideas for their home games at the SCG.

We used the majestic magenta Qualatex Numbers to create some bunches for the 'VIP/corporate partners' boxes.


After entering through our very large arch the VIP guests simply followed the pink carpet to their destination.

The finishing touch for the arch was to have the 6ers logo specially printed on the 'top' of half of the balloons in the arch.

...also about 10,000 people walked past the arch on their way to their seats at each game, so the printing on the balloons was big value for money.


The Sydney Sixers made it to the final of the Big Bash League. I reckon it must have been the sensational branding provided by MAD Balloons!!!

Sunday, January 15, 2012

Happy Valentines Day 2012

Yesterday marked 1 month to go until Valentines day! That special day each year for young lovers, and the young at heart!

Whether you are a venue looking for some ideas to promote the romantic dinners with a 'heartfelt' entry...


or a long lasting, loving column!














Or you want to add some BIG hearts to your space
















You can make it obvious to everyone what your intentions are by dressing up your sexy shop!


MAD Balloons has endless ideas for Valentines day - whatever you want to do. We are the promotion specialists and our designs are long lasting. Call us now to get the most out of Valentines Day. It is never too early, but it can be too late.

Sunday, October 18, 2009

Great Day for UP.......

Inspired by Steve Jones (Aeration Decorations) recent post on BHQ, the Australian Industry Association got our act together and teamed up with Events Cinemas (formerly Greater Union) and Hoyts Cinemas for the launch of the new Disney/Pixar movie "UP". There were a number of initiatives, including the foyers of many cinemas having large colourful columns in them, as well as people being handed a balloon after some sessions screenings.
I was contacted by Events Cinemas Castle Hill who were looking to transform their foyer, and also draw attention to a large kids area that they had created with games, colouring in and much more.The foyer posed a few challenges. We tried to re create the scene in the movie where the house is being taken up by the many balloons tethered to it, however we needed to make sure that the whole thing was high enough so that it could not be destroyed by anyone jumping up to grab them. In the end we dispensed with the house, and settled for adding little replica dolls of Russell and Carl Fredricksen to the bottom of the balloons.
The display was up for the whole of the school holidays, and was lots of fun.

Last week I took my family to see the movie. My wife shed a few tears, and we all thoroughly enjoyed the movie. The whole concept was heaps of fun and I was pleased that the Disney/Pixar people had done some research about balloons to come up with it. They did take the license a bit far when the balloons tied to the house managed to float for three days, instead of the usual 14-18 hours that they usually float for. Apart from this though they have come up with another movie that appeals to all ages and has something for everyone. Good job!