Great Day for UP.......

Inspired by Steve Jones (Aeration Decorations) recent post on BHQ, the Australian Industry Association got our act together and teamed up with Events Cinemas (formerly Greater Union) and Hoyts Cinemas for the launch of the new Disney/Pixar movie "UP". There were a number of initiatives, including the foyers of many cinemas having large colourful columns in them, as well as people being handed a balloon after some sessions screenings.

I was contacted by Events Cinemas Castle Hill who were looking to transform their foyer, and also draw attention to a large kids area that they had created with games, colouring in and much more.The foyer posed a few challenges. We tried to re create the scene in the movie where the house is being taken up by the many balloons tethered to it, however we needed to make sure that the whole thing was high enough so that it could not be destroyed by anyone jumping up to grab them. In the end we dispensed with the house, and settled for adding little replica dolls of Russell and Carl Fredricksen to the bottom of the balloons.
The display was up for the whole of the school holidays, and was lots of fun.

Last week I took my family to see the movie. My wife shed a few tears, and we all thoroughly enjoyed the movie. The whole concept was heaps of fun and I was pleased that the Disney/Pixar people had done some research about balloons to come up with it. They did take the license a bit far when the balloons tied to the house managed to float for three days, instead of the usual 14-18 hours that they usually float for. Apart from this though they have come up with another movie that appeals to all ages and has something for everyone. Good job!