Thursday, February 2, 2012

Promoting Your Brand - with balloons!!

The inaugural Big Bash League in Australia and each team was focussed on building their brand...as well as trying to win a few games. We were contacted by the Sydney Sixers, and we came up with the following ideas for their home games at the SCG.

We used the majestic magenta Qualatex Numbers to create some bunches for the 'VIP/corporate partners' boxes.


After entering through our very large arch the VIP guests simply followed the pink carpet to their destination.

The finishing touch for the arch was to have the 6ers logo specially printed on the 'top' of half of the balloons in the arch.

...also about 10,000 people walked past the arch on their way to their seats at each game, so the printing on the balloons was big value for money.


The Sydney Sixers made it to the final of the Big Bash League. I reckon it must have been the sensational branding provided by MAD Balloons!!!

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