Velocity and BP Launch - Enhance your Brand

Last week Virgin Australia and BP teamed up to launch the new Velocity program around the nation. Obviously the partnership will enhance both brands and make the products of both companies more attractive to consumers.

MAD Balloons was chosen to provide the balloon decor for the Sydney events. We were to dress the BP Service Station at Rozelle in red and green, in a bid to transform it to a red carpet airport experience for the customer. It had to be ready by 6.30am and last all day.  Mother nature did her best to completely ruin the event, but our MAD Balloons designs were up to the challenge...!  This weatherproof arch greeted the customer as they entered the shop.

As you can see these outdoor columns are sitting on the saturated driveway. Originally the BP Safety Officer ruled them out due to the high winds. However when we showed him the "wide foot"aeropole base plates we had and the extra weights, he agreed to let us place one column out for 30 minutes and see what happened. As you can see mother nature could not destroy our robust designs and we were given authority to have all 4 out in the thick of it all day.  When we returned at 7pm to tear them down, they were still standing tall.

By creating the colour out on the driveway it brought the customers and once they were inside, they got the red carpet treatment from the Virgin hostesses.  Great job ladies.
We also had the BP logo on the green balloons and the Velocity logo on the red balloons for even greater branding impact inside.

So we were able to create designs that enhanced both the brands, we had the technology to withstand the weather onslaught, and did I mention that we installed it all in 70 minutes. Call us for the MAD Balloons experience and we will create the WOW for your major product launch.

So what can you do?

When a company achieves a milestone, it is only natural to want to celebrate. This is when we often get the call and are asked "So what can you do for us?" Let me try and explain what MAD Balloons does using this recent example.
As you can see we can replicate your logo on the very large 90cm foil shape balloons. Big impact!! It also co-ordinates with, and enhances your banners etc.

The MAD Balloons staff will take the time to make sure that we get the arrangements right. As you can see, Alexandra is making sure that each bouquet is exactly the same as the others, and that they are perfectly finished.

Then we place the bouquets in position so the room looks fantastic and ready for the guests to arrive.  We also added a small masterbow next to the cake.  Adding some colour around the cake without overwhelming it.

Another large personalised column at the entry and this party is ready to go.

Ooh yeah.  And did I mention that we do early starts?  This event had to be ready for the early risers.  We were in at 6am, and out just before 7am.  All staff entered the office with a smile that day - even the really early ones!

State of Origin 2012

With less than 2 weeks to go until the big game in Sydney, the MAD Balloons team are gearing up for another big day of ballooning.  While we do prefer the "all blue" balloons, we supply the other teams colours as well.......

 We had lots of fun with the fabulous footy balloons for Game 1 and are ready to roll again with lots of personalised designs.

 This balloon wall is a little bit different and has amazing impact.  We installed it well before Game 1 and 4 weeks later it is still going strong!!

 Is the foyer at your establishment going to be looking as awesome as this one??  Better call us now!

Go BLUES

WBC2012 - All systems are Go

Welcome again to todays instalment of WBC2012. The pace of the convention is so hectic, I can barely keep up. I will have to do a seperate post of all the wonderful new designs in the welcome room. So, let us review the competitions that finished. I hope this is not too long and boring for you all. Let me know if it is.

First up we have the Awesome Aussies in Amanda, Stacey and Matt, and the postcard from Australia Large Sculpture. well done team.
The jester is very cool and he rotates as well.














It appears that what I though was a naked lady is actually a cherub. Whoops. To be fair I was stuck behind the barrier and didn't get the best view.... that's my story and I am sticking to it!

Some conjecture as to whether the next one is a large bird or dragon. I'll let you decide.

Team Italia were soimpressed by their sculpture they wanted to gaze adoringly at it!

Our Russian friends showed us a pizza oven with the owners sitting on top in traditional garb.

Welcome to the Prep Room. This is where we weave our special type of magic. Here are my room mates Lisa Swiger (USA). The Balloon Bros Dominic and Keith (UK), and Federico Onida (Italy) on the floor at the back. As you can see it is work, work, work...

Here is the majority of the Aussie contingent. Rumoured to be the largest international group at WBC. Top effort!


I hope this video works. It is the Instructors and staff welcoming the Delegates to the opening night of WBC. lots and lots of fun.






Here are the two "Big Boys", Mr Q and our MC Robbie Furman...

...and as always being generous with their time and their smiles, it is Mr and Mrs Qualatex, Ted and Betty Vlamis.









Phew. What a day. Teaching tomorrow so on deck early. Costume night coming up so that should be ...errrr... "interesting viewing".

Let me know if you are enjoying this so far. i'd love to get some comments, and any suggestions on what you want to see.

love your work.

Pillar Wraps - Transform a Room

My thanks to Eduardo Seiti Yoshikawa CBA of ESBD in Sao Paulo Brazil. Eduardo developed the EaSY (named after himself...of course)System for wrapping pillars and columns. It is so simple, relatively quick to install and as you can see it can transform a space completely.



This pale blue and white was for a 16th Birthday. A fabulous cake table that will look sensational in the pictures.

And this one done at the Love Summit held in Sydney recently.

Personalised Stars & Celebrities

I was called in by Parramatta City Library to design something for their new automated loaning system. There new "fast lane checkout" was being rolled out and they wanted something with a racing theme that would stand out in all the libraries. They were very happy with the racing masterbow ribbon on personalised stars, and we installed these in all 5 of the libraries in the council area.



Now that the new Masterchef series is underway, I had better put up my brush with fame. While installing the personalised columns at the Parramatta Library, Jimmy from Masterchef 2010 walked in. He was in the area for the local Indian festival - Parramasala - and can I say, is one of the nicest, most down-to-earth celebrities I have ever met.

Floral Christening

One of my very good clients asked me to do her daughters christening. She had hired a backdrop that had material and fairylights. She wanted a design to frame that and also the fabulous cake (not pictured unfortunately) She stipulated that it was to be a floral theme. I used some of my floral pillar designs at each side and then pink and lilac flowers across the top - all magically suspended. Not too little, not too much - just right