We have done some decor for a few Harvey Norman stores for their half yearly sales and this year was no exception. However, times are a bit tough in retail, so the franchisees were after long lasting displays and something very cost effective. Tapers to the rescue!
I started playing with some taper foils and came up with the following design. They have big impact, so the client didn't need as many as usual. They are long lasting, so they went well over the required 4 weeks, and they are a new idea that was very inviting for the customer, and it got people into the store. We added the personalised 20" star with SALE to complete the designs.